To niche or not to niche? (Video) » SMEInsider

To niche or not to niche? (Video)

Can a business be niche and hyperlocal? Understanding the difference, and knowing when to focus on maximising appeal and when to focus on narrowing your market, is essential for any successful business model. In this short video clip, two experts give some fantastic advice that might just be the eureka moment you need to make your concept work.