Why having the lowest price is a bad sell (Video) » SMEInsider

Why having the lowest price is a bad sell (Video)

It’s a myth that you have to be the lowest price to the best,” says Grant Cardone, CEO of Cardone Enterprises. The key, he says in this video, is not to be the cheapest option available, but to make sure that the value of what you are selling always outweighs its price.