How the brain processes adverts (Infographic) » SMEInsider

How the brain processes adverts (Infographic)

Our “primitive brain” responds so fast to what we see that by the time the “rational brain” has caught up, we’re often already set in our opinions. So, how do you create marketing materials that create the right impression in a fraction of a second? This excellent guide has some insightful pointers to get you started.

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