Beatles album cover artist reveals new artwork for Small Business Saturday » SMEInsider

Beatles album cover artist reveals new artwork for Small Business Saturday

The legendary pop artist that illustrated Band Aid’s “Do They Know It’s Christmas?” and The Beatles’ “Sgt Pepper’s Lonely Heart Club Band” has revealed his latest artwork in support of this year’s Small Business Saturday.

Sir Peter Blake pays tribute to shopkeepers from throughout the UK in a new work commissioned by American Express, founder of Small Business Saturday in American and an active supporter of the grassroots campaign in Britain.

High Street Heroes features 40 small business owners holding the tools of their trade and is available online as a free downloadable image with the aim of encouraging the public to show and share their support for the Small Business Saturday movement. This is the first time that Blake’s work has been freely available in this manner.

“Small shops and the great British shopkeeper have been at the forefront of British culture for hundreds of years now,” said Sir Peter Blake. “The notion of a ‘Nation of shopkeepers’ is embedded in our folklore and the wonderful variety of today’s independent shops as well as the character that small businesses bring to a local area make them an ideal subject matter for modern pop art.”

“Having worked at a local butcher at the age of 13 I have also experienced the dedication and hard work that goes into running a small shop,” he added. “It is for all these reasons that I am thrilled to be lending my support to a campaign that champions small businesses.”

Research undertaken by American Express immediately after last year’s campaign found that 43 per cent of shoppers on the day chose specifically to shop at local independently owned businesses because of Small Business Saturday. Those customers spent an average of £33 per person on the day, generating £468 million for small businesses across the UK.

The shopkeepers featured in the artwork were selected from thousands of small businesses taking part in Small Business Saturday and American Express Shop Small. Sir Peter Blake’s High Street Heroes can be downloaded for free from amexshopsmall.co.uk up until Small Business Saturday on December 6, 2014.