This year’s Small Business Saturday, held on 6th December 2014, was a resounding success, beating last year’s sales by £36m.
16.5m people shopped at independent stores during the nationwide event, which is now in its second year. Research commissioned by American Express found that customers spent an average of £30.56 each, with a third saying that they spent at least 25% more than they would on a typical Saturday.
More than half of local councils supported the campaign, with over 60 towns providing free parking to encourage shoppers.
Michelle Ovens, national campaign director for Small Business Saturday, told the Guardian: “We saw a massive pick up from last year. Awareness is definitely up – it’s tapped into a trend. People want to support their local businesses.”