Why your typeface matters more than you think (Infographic) » SMEInsider

Why your typeface matters more than you think (Infographic)

Your choice of font might not seem all that important, but it actually¬†makes a huge difference to how your audience reads and absorbs your message. What’s more, the way our brains process a typeface changes according to whether see it on screen, or in print. This infographic explains why.

serif-vs-sans-serif