Brand advocates, brand ambassadors, thought leaders… whatever you want to call them, those enthused and influential consumers that happily share information about the products they use through their social networks are the holy grail when it comes to marketing.
Win them over to your product, service or ethos and you can find your brand going viral without you having to do very much at all. So where do you find them? And how do you catch their attention? Here’s a field guide.