5 steps to captivating content » SMEInsider

5 steps to captivating content

More than half of website visitors stay¬†for less than 15 seconds. If you want yours to stick around, you’re going to have to create visual content that really hooks their attention. Here’s how.

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  • This is a really nice infographic and a good example of creating engaging content in itself. I think the style and tone is lovely but the visual itself may have been a touch on the long side which can slightly dampen it’s ability to tell a story through content. The idea of telling a story is becoming the cntre piece for a lot of content marketing, for example this piece on the Opus Energy Gift site:

    http://opusenergygift.com/creating-online-content-make-your-business-marketing-make-a-difference/

    Hope you don’t mind the plug but I felt it was genuinely relevant and in line with this particular topic.