How to create the perfect logo » SMEInsider

How to create the perfect logo

Your logo really does matter. If you’re approaching a new client, a dodgy 90s-style 3D monstrosity on your website or e-mail signature will more than likely send off signals that you’re a charlatan, while something classic and attuned to your target market will serve you well for years to come.

That said, not every startup has the budget to hire a designer, especially in the early days when they’re still figuring out how they want to come across. If you’re a novice to design but tackling your logo yourself, here are some excellent pointers to get you started.