Andy Murray serves up partnership with start-up firm » SMEInsider

Andy Murray serves up partnership with start-up firm

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British tennis champion Andy Murray has entered a long-term partnership arrangement with Seedrs, a London-based equity crowdfunding platform.

Murray will join the Seedrs advisory board, providing his expertise and knowledge within the health, sport and wearable technology industry.

‘‘I’ve always been interested in investment, and being able to get involved in an innovative way to help support British startups really appealed to me,’’ shared Murray.

The 2013 Wimbledon champion will also be investing in start-up businesses through Seedrs, as well as helping the equity platform grow internationally.

‘‘Equally as important was working with people I trusted and who fully understood the huge responsibility of handling people’s money.  I’m looking forward to working with Seedrs and the entrepreneurs of tomorrow,’’ continued Murray.

The equity crowdfunding market is growing quickly. Since its launch in July 2012, Seedrs has reported 15 per cent month-on-month growth, and within the next few years it expects to be funding hundreds of millions of pounds into thousands of businesses each year.

‘‘Andy Murray is the perfect partner for Seedrs as we drive our growth to the next level. In many ways, he represents the exact combination of qualities that entrepreneurs need to be successful: determination, focus, integrity and skill,’’ stated Jeff Lynn, CEO and co-founder of Seedrs.

Small businesses throughout the UK are starting to use Seedrs as a means of alternative finance. SME Insider recently reported that Assetz Capital, a firm that specialises in lending to small business owners, have exceeded their target of raising £2m via Seedrs.

‘‘We are particularly looking forward to working with him as a member of our Advisory Board: we believe he can bring a different perspective into certain aspects of the early-stage business community in the health, sport and wearable technology spaces, and we look forward to his input and support,’’ continued Lynn.