Bristol e-commerce firm teams up with Alibaba » SMEInsider

Bristol e-commerce firm teams up with Alibaba

Brightpearl, a retail services firm based in Bristol, is to collaborate with Chinese e-commerce giants Alibaba, as both companies want to improve cross-border trade for British SMEs.

Brightpearl specialises in Enterprise Resource Planning software (ERP), a tool which helps SMEs improve their business activities. With offices in San Francisco and Bristol, the retail platform has joined forces with Alibaba, a platform for global wholesale trade serving millions of buyers and suppliers around the world.

Sellers on Alibaba are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Thailand. This partnership means that small and medium sized companies in the UK can source products from an international marketplace at greater ease.

‘‘Our research has shown that in areas like apparel, consumer electronics, jewellery, beauty and personal care, Wholesale supplier prices are typically up to 30 percent more cost effective,’’ said Scott Hill, product manager at Brightpearl.

The collaboration has already begun, with Brightpearl merchants gaining access to Alibaba’s wholesale suppliers. Brightpearl have created an app called Source from The new application allows its merchants to source products from Alibaba’s marketplace.

‘‘By teaming up with, we’re able to better support our merchants. The system not only allows them to view and search for products directly within Brightpearl, it also automatically enters data such as product name and supplier information, eliminating the need for rekeying,’’ continued Hill.

Alibaba view the partnership as a fantastic opportunity to help more small businesses. Traditionally operating in China, the e-commerce platform aim ‘‘to help small and medium businesses succeed and benefit from cross-border trade,’’ explained Wei Duan, international business development and marketing director, EMEA

‘‘Our collaboration with Brightpearl is an extension of our plans to help SMEs source products more efficiently, enabling them to make time and cost savings that will really contribute to the growth of their business.’’