The team behind Small Business Saturday will be travelling from John O’Groats to Land’s End throughout November, making 29 stops in 27 days as they look to support and inspire SMEs up and down the UK.
All aboard the SME bus
For those who don’t know, Small Business Saturday is the UK’s largest SME campaign, putting small, independent businesses in communities across the country in the national spotlight.
They do this through various programmes, including Small Biz 100, an initiative that chooses 100 businesses to profile every year and to highlight what can be achieved in small business.
Last year 16.5 million adults went out to support a small business on Small Business Saturday with 64 per cent of the UK aware of the campaign. The bus tour aims to raise the profile of this year’s ‘Small Business Saturday’ which is on the 5th December.
‘‘Small Business Saturday is exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK,’’ said Michelle Ovens, national campaign director and founder of Small Business Saturday UK.
‘‘The bus tour is a very visible way of enabling small businesses to engage with the campaign as we head around the UK, drumming up interest, support and enthusiasm.’’
Businesses up and down the UK have already embraced the event, especially on social media.
— Timperley Motors (@TimperleyMotors) October 16, 2015
‘We are visiting even more places this year’
The bus tour starts on November 1st in John O’Groats, with Ovens and team visiting cities throughout the British Isles, including Londonderry, Glasgow, London and Cardiff.
‘‘We are visiting even more places this year and are really looking forward to welcoming small business owners and consumers to the bus to get information and find out ways in which they can support small businesses and make the day work most effectively for companies in their own communities.’’
Look out for SME Insider’s exclusive interview with Michelle Ovens next week where we talk about how the campaign is looking to help even more small businesses.