Small companies are still getting to grips with social media and trying to work out if they get adequate value from it, but there can be no doubt that it’s a great tool to raise your profile even if the results are sometimes less than tangible.
Watching the big guns
While your business won’t have the resources to throw at social media in the way many corporates do, paying attention to their social activity can offer inspiration and show what the medium can do.
This infographic from Voltier Digital details some of the kooky and creative ways companies have been getting social. Ingest and interpret…