Small Business Saturday will celebrate its fourth year on December 3, 2016. Following three successful years when SMEs benefited from consumers pledging to patronize small businesses for the day and avoid chains and large corporates, the fourth year is set to be the biggest yet.
According to the organisers, 2015’s Small Business Saturday saw:
- Customers spent £623m with small businesses on Small Business Saturday, an increase of £119m or 24% on 2014
- #SmallBizSatUK trended at number 1 all day on Small Business Saturday with over 100,000 tweets sent in support of the day, reaching more than 25 million people
- Over 75% of local councils actively supported the campaign, delivering on the ground activities including free parking, Christmas fairs and small business networking events plus much, much more
The 2016 version of SBS has already been backed by a range of bodies including the FSB and BCC. Having originated in the US as an antidote to Black Friday, the concept has since spread to the UK.
Michelle Ovens MBE, Director of Small Business Saturday UK, said: “Last year, small business owners, local authorities, a wide range of other organisations and members of the public embraced Small Business Saturday more than ever before.
Focus on community
“The British public has a great affection for small businesses and tapping into that continues to be important. The small businesses themselves really make the campaign as they effectively deliver it on the ground and collectively show the depth and breadth that exists within the sector.
“This year we aim to reach more people, get more engagement, and encourage more people to support small businesses. We will be talking a lot about community because whether they are selling to consumers online or in a particular location or b2b businesses working together and doing business together, our small businesses are a community that benefits both our local and national economies.”
Once again, the campaign will be running Inspire, a nationwide series of free workshops run by experts and entrepreneurs for existing and aspiring small business owners. The workshops are all informal and participatory, with each followed by a Q&A and live Twitter Q&A. The events are streamed live online and are also available on the Small Business Saturday YouTube channel after each event.