A new TV show is set to highlight the great work of the UK’s entrepreneurs. US business network CNBC has teamed up with Alibaba.com and London video agency Hub for Pop Up Start Up, a six-part business entertainment series in a similar vein to The Apprentice and Dragons’ Den.
The show will involve aspiring moguls competing for a cash prize of £20,000. They will each be given start up capital and asked to mass produce a product that will then be sold in a London pop-up shop. The winner will be the founder who makes the most profit.
‘Real world stories’
“We really see Pop Up Start Up as a great illustration of how to do business in today’s dynamic environment”, commented Sophie Wu, President of Wholesale Marketplaces at Alibaba Group. “We look forward to showcasing the huge talent of the contestants and hope to provide inspiration to UK startups and small businesses around the world on how to join in the new digital economy.”
While David Hunstone, Managing Director at Hub, added: “Business entertainment programming has been hugely popular over the past few decades. With Pop Up Start Up we wanted to show real world stories in an authentic way, through a business accelerator format, whilst reflecting the organisational values of Alibaba.com. Working together with CNBC and Alibaba has been fantastic and we’re hopeful that the public will enjoy the programming as much as we have enjoyed creating it. ”