This year’s Small Business Saturday was yet another marked success. Accordding to the organisers, spend with small businesses jumped by 15% over a normal Saturday.
Michelle Ovens MBE, Campaign Director of Small Business Saturday hailed the success of this year’s event, saying that Small Business Saturday had once again delivered a sustained increase in spending with Britain’s small independent businesses. “To see the spend on Small Business Saturday reach £249 million more this year than on the first Saturday in 2013, an increase of 53%, is fantastic and confirms the positive stories we are hearing from small businesses in communities across the UK.”
Among the indicators of the day’s success were:
· An estimated 717 million GBP was spent with small businesses across the UK on the day.
· This was an increase of 15% on Small Business Saturday last year.
· Over 130,000 tweets were sent on the day itself reaching more than 120 million people
· Small Business Saturday UK trended at number one in the UK and at number 5 globally.
‘Immensely proud of success’
Alice Noone, Vice President Marketing at American Express said, “Small Business Saturday celebrates the vital contribution independent businesses make to our communities and we’re delighted that shoppers rewarded them with such significant spend on the day. We are immensely proud to be principal supporter of the campaign for the fourth year and hope it inspires people to shop small, not just on Small Business Saturday, but throughout the rest of the year”.
Rowena Howie, owner of Revival Retro, a small London retro fashion business said, “Not only did we have more new shoppers and a higher footfall this year, we also saw a 35% increase in sales compared to the same Saturday last year.”