According to Ovum’s Mobile Messaging Forecast, 7.7 trn messages were sent in 2014. And, while customer to customer text messages are on the decline, businesses are getting better and better at communicating with consumers, employees and partners using application-to-person (A2P) messages.
Used for a range of applications including coupons, updates, service ratings and rewards, A2P messaging can be an incredibly valuable tool for small businesses.
In this whitepaper global mobile messaging experts Netsize explain why this kind of messaging remains the most immediate, ubiquitous and affordable communication money can buy.
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