The 10 most epic PR disasters of 2014
All publicity is good publicity? Not from where we’re standing. Here are 10 corporate facepalm moments of 2014 that are enough to drive a reputation manager to despair.
How to reach your dream customer (Infographic)
Scattergun marketing is expensive, ineffective and unnecessary. Once you've identified the specific kind of person you want to cater to, you can use a few simple tools and techniques to make sure you're directing your energies in the right direction.
How to market your product… with no budget
A great marketing strategy is an essential component for any new business looking to grow its following, promote its products and ultimately conquer the world. But how can you market effectively on next to no budget? IPM's Jodie Hopperton has some answers.
The A-Z of a great landing page (Infographic)
Your website's landing page is the first thing your customers see and it's essential that it draws them in. This infographic gives the complete A-Z of successful copywriting, design and performance to help convert passers-by into buyers.
Beatles album cover artist reveals new artwork for Small Business Saturday
The legendary pop artist that illustrated Band Aid's "Do They Know It's Christmas?" and The Beatles' "Sgt Pepper's Lonely Heart Club Band" has revealed his latest artwork in support of this year's Small Business Saturday.
How to name your business
Choosing the right name for your fledgling company is one of the first decisions you make - and, typically, the longest lasting. Make sure you pick the perfect one by following our no-nonsense, five step guide.
Tips to challenge the e-commerce giants at their own game
An online presence can turn into a hub for sales if smaller businesses make sure to echo the professional service of larger companies with their own products.
Could social media replace your website altogether?
Once, a business couldn’t survive without a website. Then, many businesses couldn't survive without a website, plus Facebook, Twitter and a whole host of other platforms to promote it. Now, as social networks integrate more and more core business functions, do you need a website at all?
The biggest shift since the industrial revolution (Infographic)
The social media revolution has had the single greatest impact on the business landscape since the invention of the steam engine put millions of craftspeople out of work and turned cities into sprawling, factory-filled metropoles. And, this time, without the deadly side effects.
Why you shouldn’t buy social media followers
So, you’ve set up your company’s Facebook or Twitter page and, so far, you have one fan: you. Faced with the roaring silence, you might be tempted to buy a readymade fan base. Here’s why you shouldn’t.
