Former Wimbledon champion Andy Murray has invested in three British start-ups, including a health foods business, via crowdfunding platform Seedrs.
In June, Payment Eye reported that the 2013 Wimbledon champion entered a long-term partnership arrangement with Seedrs, a London-based equity crowdfunding platform.
Murray initially joined the firm’s advisory board, providing his expertise and knowledge within the health, sport and wearable technology industry, but Murray hinted at making potential investments.
Two months after teaming up with Seedrs, the world number two has made multiple investments into British firms. The amounts for all three of Murray’s investments are undisclosed.
As a world-class athlete, Murray has a passion for eating healthily, and has demonstrated this by investing into Tossed, a London-based, healthier eating chain. The fair-trade and free range firm has already exceeded its target of raising £750,000 on Seedrs’ platform, and is now in overfunding.
Moving into the retail sector, Murray invested into Trillenium, a 3D, virtual reality shopping centre builder. Already backed by retail giants ASOS, the group has already raised £225,000 on Seedrs so far.
Finally, Murray has financially backed the Fuel Ventures Fund, an incubation studio and investment fund that was founded by entrepreneur Mark Pearson. FVF has raised nearly £550,000 so far.
Murray expressed his delight regarding his new investments, stating that this is only the beginning of his time as an investor.
‘‘I’m excited to be investing in these driven entrepreneurs and their businesses on Seedrs. It’s important to me that I back people who I believe have the same dedication, hunger and professional standards as myself and always strive to be their best.”
“The three businesses I’ve chosen to kick off my crowdfunding investment portfolio are all in areas of industry I find interesting. Healthy eating is something I have to be passionate about as a sportsman, so Tossed was immediately one to consider, and the other two businesses are really pushing the boundaries of technology.’’
‘‘I’m hoping that I can learn something from how they are edging ahead of the competition and take that vision onto the court with me. I’m looking forward to seeing what the future holds for these businesses and continuing to work closely with Seedrs.”