5 apps that can help you run your small business » SMEInsider

5 apps that can help you run your small business

Nowadays you can do most things with the click of a button, but can you run an SME with a smartphone? Take a look at these five digital tools that can save you both time and money.



Created in 2007, this handy little application already helps thousands of business owners share and edit documents worldwide.

Using cloud-based technology, Evernote enables SME owners to share almost anything between multiple users via a range of electronic devices. You can organise all your documents and saved web pages into separate folders for extra convenience.

If you need to save an audio or video recording, you can use the app to store, share and receive vital pieces of information between you and your employees. Best of all, it’s free!



This is an obvious, but absolutely necessary application for business owners on the move.

Constant communication between you and your employees is key to running a small business, so having the ability to send and receive free voice or video calls is a must-have.

With an instant messaging feature, the app is like FaceTime and WhatsApp rolled into one, allowing you to save space on your phone. Skype will also allow you to make international calls at a discounted rate.



As I said earlier communicating with your team is very important, but talking to your customers is just as, if not more important.

Desk.com acts as an online support centre for your customers, helping you view all your customers all in one place, saving you vital time tracking them down on the phone or in person.

The application, which leverages social media, email, chat rooms and discussion boards, also allows your customers to keep tabs on you, enabling them to run any questions or complaints by you. Using Desk.com, you can proactively respond to your customers in record time.

You can download a free version of the app, and then after the trial period decide how much you want to pay, as pricing is dependent on your business needs.



With more and more merchants modernising the way they accept payments, Square is an easy way to run your business from a remote location.

Square enables small business owners to accept credit card transactions from anywhere. Using the free app and card reader, your smartphone acts like an electronic cash register, with funds being deposited into your bank account the very same day.

Using analytic software, business owners using Square can keep track of their receipts, transaction history and you can control what your employees do when using the Square register.

The app and card reader are free, but Square requires you to pay a small fee or a 2.75 per cent deduction on every transaction for its services.



If you’re looking to venture into the world of email marketing, Mailchimp is a must have application. You will be able to send marketing emails, automated messages and targeted campaigns that relate to your SME, increasing your company’s digital presence.

Once your customised emails and campaigns are out there in the World Wide Web, you can keep track of them and see how well they are performing. Over 600 million emails are sent every single day using Mailchimp.