The small business guide to online advertising (Infographic) » SMEInsider

The small business guide to online advertising (Infographic)

Creating an online presence for your business is a great way to gain new customers and connect with a different audience. Online advertising is a sure-fire way of attracting the attention of potential clients, but if you’re unsure of what to do, this infographic tells you everything you need to successfully promote your SME online.

Before you start advertising online, you need to know how to do it. With over a million small businesses lacking basic digital skills, this infographic from explains some of the most common terms in the industry, including pay per click, conversion rate and cost through rate.

Discover which social media platform is best for your small business and find out how much an online campaign will cost.