It’s often reported that 80 to 90 per cent of startups will fail within their first year.
With 87 per cent of companies believing there is a competitive advantage in digital transformation, according to CapGemini Consulting, 2016 represents an opportunity to harness the power of digital to gain an edge on the competition.
The rise of companies such as Uber and Airbnb is just the beginning of a new wave of digital disruption. 2016 will see a tide of digital change across traditional industries including finance, real estate and travel. It’s vital to equip your leadership team with the digital strategy and knowledge to combat your competitors.
According to our friends at the ADBL, understanding your customer is one of the first steps towards implementing digital change. In a recent interview with Forbes, Michael Curry, CEO of the ADBL, had this to say:
“There is a fascinating correlation between digital literacy and customer centricity… to develop truly compelling experiences and to remain competitive in today’s digital world, it’s essential to put yourself in the shoes of the customer.”
Understanding your customer, their journey and most importantly how their experiences affect the reputation of your brand is integral to flourishing in 2016. In an increasingly social world, creating business advocates is becoming integral to the success of a business.
The ADBL’s Executive Diploma in Digital Business equips SMEs with the skills required to better understand the digital world. Many SMEs aren’t equipped with the agility and ability to digitally disrupt their industry. The programme covers essential skills including digital business models, unlocking and utilising big data, analytics and much more.
To find out more about the diploma visit The ADBL’s website.