This year, Valentine’s Day falls on a Sunday – meaning buyers are more likely to leave shopping to the weekend, visiting the high street to make their purchases rather than doing in online.
Online retailers therefore need to make the most of this week, promoting deals and offers to entice customers, or risk missing out on one of the trading periods of the year.
In particular, savvy sellers should tap into the 18 to 24-year-old market, since more than one third of these buyers are expected to shop for their loved-one on the web. The silver pound looks set to be spent in store, with only 11 per cent of the over 55s looking to buy online.
This infographic from Barclaycard outlines the trends.