Small businesses should ‘Do it Digital’, says national campaign » SMEInsider

Small businesses should ‘Do it Digital’, says national campaign

A women’s outdoor clothing and equipment retailer is extolling the virtues of online trading as part of a national campaign to boost awareness of digital engagement for SMEs.

Northumberland-based Gear for Girls, which conducts most of its business through online sales, is being featured in Do it Digital, a not-for-profit campaign showcasing the benefits of digitising for the UK’s 5.4 million small firms.


Online presence essential

Allison Wright, owner of Gear for Girls, said: “Around 90 per cent of our sales are now online and as a local employer, I’m sure at least one of my staff would have moved away without a job here.

“Without being able to access to a wider market for selling online we just wouldn’t exist.”

As well as selling online and digital marketing, the retailer uses digital platforms for a number of other business functions.

“We do HMRC and tax returns online and the next stage is to put our accounts online,” Wright said.

“Just about everything we do on the sales side of the business is fully online; our website is managed in the cloud, as is the stock handling system.


Added security

“It’s great from a security point of view that everything is backed up, up to date and accessible. There are no headaches of losing data or something going wrong as it’s all there and can be shared and accessed from home or wherever I am.”

Do it Digital is aimed at helping SMEs that don’t currently make the most of digital opportunities to take their first steps to going online. It is part of the 100 Days of Digital initiative, which will highlight ways in which owners of small firms can access help, advice and support.

This comes in the wake of a report commissioned by website domain host GoDaddy, which found that 60 per cent of businesses with fewer than five staff are not engaged with the digital world.

The Do it Digital campaign will promote the benefits of digital engagement for small businesses, from starting a website to trading online, and including all aspects of commerce such as accounting, marketing and recruitment.