Businesses big and small are being urged to consider offering more flexible working to potential recruits. A new campaign, Hire Me My Way, launched today by the Timewise Foundation, is taking the message of flexible hiring to businesses across the UK.
Backed by, among others, Deloitte, PwC and the CBI, the scheme aims to encourage employers of all sizes to consider offering more flexible contracts in order to attract the best people. According to research from Timewise, 79% of people searching for part-time or flexible jobs feel the market is broken. “Although more than half of us work part-time or flexibly, only 10% of job ads offer this,” they say.
“The Hire Me My Way campaign aims to end this mismatch of supply and demand, by helping employers to be open to a conversation about flexible working at the point of hire,” says Emma Stewart, Joint CEO of Timewise.
Support from employers critical
“Our goal is to unlock one million part-time and flexible jobs, therefore giving more choice to people who need flexibility in their lives. But we can’t achieve this without the support of employers who we are calling on to respond to demand by openly advertising flexible working options in their job ads.”
The initiative has drawn high profile buy-in from across the business spectrum. PwC tweeted their support, Business in the Community followed suit, while other employers welcomed the launch.
Lynn Rattigan, COO at EY in the UK & Ireland, said, “At EY we know from first-hand experience that a diverse workforce operating in an inclusive environment, where difference is valued and embraced, makes for a better business performance and happier, more engaged employees. It is a commercial imperative that grants us competitive advantage. At EY we advertise 100% of our roles as open to flexibility, which helps us to attract the very best talent from all walks of life.
“An approach that balances the needs of the business whilst appreciating the needs of the candidates is smart. Backing from the top to achieve this is paramount. But to reap the full benefits of flexible working, cultural change is required to the point it becomes the norm rather than the exception.”